In todays retail market digital signage is one of the fastest growing communication media, allowing brands to talk directly to a responsive captive audience at the point of sale. Retail chains are translating the static advertising and brand messages into in house digital signage delivering real time content to shoppers.

Interactive Digital Signage: Imagine walking around with a friend in your favorite mall. There is a digital signage showing up some advertisement and some strangers are standing in front of it. Suddenly you see that digital signage changes its content to adapt your interest and you stop to catch a glimpse on it. You see an advertisement presenting a discount for an IPod you are interested in, and you take out your mobile phone, activate your blue tooth to make a connection to the display and copy it to your phone. While your cell navigates you to the location where you can buy the IPod, you and your friend wonder how the digital signage can always present you content or advertisement that you really are interested in. This is the latest in the digital signage where user profiling is done on the basis of customers interaction history and buying pattern.

Enhanced familiarity: Digital signages are designed by companies who have decades of software experience but a little retail store background so the software can be state of art but content lacks impact. As such there is growing need for retail shop owner to go for digital signage firms who can deliver technology as well as enhanced content rather then irrelevant advertising messages.

Point of sale: Digital signage also point of sale advertising is a powerful tool for retail market owing to the fact that 60% of purchase decisions are made shop itself so its necessary to go for carefully executed consumer centered digital signage. Brand recall and increased sales easily comes with a digital signage solution.

Its always wise to go for digital signage solution firm which understand your business and brand value well enough and helps you choose the right solution.

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